DSO Heartland Dental names new CMO

Heartland Dental welcomes Sherianne James as its CMO. Image and caption courtesy of Heartland Dental.Heartland Dental welcomes Sherianne James as its CMO. Image and caption courtesy of Heartland Dental.

Dental service organization (DSO) Heartland Dental has appointed Sherianne James, MBA, as its chief marketing officer (CMO).

James will lead the DSO's marketing efforts to grow the brand, acquire new patients, and improve patient loyalty. Previously, James served as CMO for North America at EssilorLuxottica.

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