Colgate-Palmolive has released a new smart electric toothbrush called hum by Colgate.
The toothbrush can improve brushing efficiency by 50%, the company said. It features smart sensors that track the frequency, duration, and coverage of the user's brushing, and it also integrates with the Apple Health app, according to the firm.
Hum by Colgate costs between $50 and $70, the company said.