Technology is an important asset to your practice. New technologies can increase convenience, improve patient care, and attract new patients. Before making any investment in new technology, always evaluate your return on investment and create a plan for redesigning practice systems and implementing team training.
Plan ahead for larger technology investments. Rather than disrupting your budget by suddenly making a large, unplanned expenditure, exercise patience and fiscal discipline. Determine not only how you'll pay for major new technology but when. Create a timetable -- and abide by it.
Don't forget to showcase your practice's technology. Patients perceive practices that always invest in the latest technology as leading-edge because they have their patients' best oral health interests at heart. When you purchase new technology to improve patient care, make a point of letting patients know about it. This will reassure them about your commitment to achieving the best possible oral health outcomes and strengthen the practice-patient relationship.
Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit www.levingroup.com/gpseminars.
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
