Ormco is touting results from a survey that suggests that 76% of people base their first impressions of others on their smiles.
The company makes the Spark Aligner System, which consists of proprietary TruGen material that reduces staining and increases the force of its clear aligners.
The survey included 2,000 Americans and was conducted by OnePoll. It showed that people with straight teeth are considered more "trustworthy, confident, and approachable." It also found the following:
- Sixty-two percent of survey respondents plan to update their online presence with new photos.
- Thirty-two percent ranked a smile as the leading feature they used to judge a prospective date's profile photo on dating apps -- twice as important as a person's body type (15%).
- Instead of smiling in photos, 46% of survey respondents said they "make a poker face" while 41% frown and 43% make a surprised face.
- Fifty-three percent said they feel pressured to present a good smile on Facebook, and 41% reported feeling pressure for Instagram.
"Whether we like it or not, we are often judged by our appearance," Sheila Tan, vice president, global marketing and clinical education, of Spark Clear Aligners said in a statement released by the company. "Your smile has more of an effect on what others perceive about you than you think."
