Wrigley launches oral healthcare program in India

The Indian Dental Association (IDA) is applauding the launch of the Wrigley Oral Healthcare Programme  in India, according to a story on Sindhtoday.net.

The new program "will bring dental professionals and students together, develop research initiatives and exchange programs, and encourage clinical research on plaque reduction and saliva stimulus," IDA President Lt. Gen. (ret.) Paramjit Singh said in the story.

The program, which operates in 47 countries, is an initiative designed to support dental professionals by providing them information and practical resources to promote a healthy oral care routine among their patients in the Indian context, according to Wrigley.

"The initiative will support independent clinical research into preventive dentistry keeping in mind Indian lifestyle and food patterns," the company said. "It will support oral care professionals with continuing education programs and conferences, and foster oral health education through digital media, brochures and other materials."

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