Aspen Dental has formed a new promotional partnership with the Buffalo Bills National Football League (NFL) team in New York.
As part of the agreement, Aspen Dental is now the exclusive "ticket back" sponsor of individual game and group tickets, outdoor and club season tickets, and suite season tickets. The back of each ticket contains exclusive offers for Bills fans.
In addition, Aspen's Name that Smile promotion on game days gives fans the opportunity to win prizes while they guess which player's smile is projected on the big screen. Aspen Dental will also advertise on the Bills website and participate in exclusive Bills fan e-mail campaigns.
Beginning in late August, fans can also play Name that Smile on the Bills website, buffalobills.com. The site will show a player's smile and give fans three names to choose from. Once they have voted, they will receive an exclusive Bills fan offer redeemable at any Aspen Dental office.
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