Invisalign teams with DigitTour Media to reach youth

DrBicuspid.com staff writers
Jun 5, 2014

Align Technology's Invisalign brand has partnered with DigiTour Media, creator of four sold-out live social events that feature YouTube stars.

The events are taking place at DigiFest NYC on June 7 and DigiTour concerts in Denver on June 17, Seattle on June 20, and San Francisco on June 22. Through a variety of onsite and social activities, Invisalign Teen will encourage teens to "unbrace" their smile.

Teens turning out to meet their favorite YouTube performers will have the chance to win free Invisalign Teen treatment and other prizes by visiting the Invisalign Teen "selfie station" and entering to win the #BeYourSelfieSweeps. The sweepstakes is also open to teens everywhere who visit Instagram or Tumblr and follow @Invisalignteen, snap a selfie, tag @Invisalignteen, and use #BeYourSelfieSweeps for a chance to win.

DigiTours and DigiFests feature popular YouTube stars. Invisalign will be giving away two VIP tickets to each of the four sold-out DigiTour dates. Fans should follow @theDigiTour and Invisalign Teen on Tumblr to watch for announcements on how to win in the days prior to each event.

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